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CREATIVE DIRECTION • CINEMATOGRAPHY • COPYWRITING • PRODUCTION MANAGEMENT

I love the documentary format, longer-form video that breaks the conventions of the traditional 30-second television spot defing audiences’ short attention spans with content they’ll keep watching. With competition for consumer attention at an all-time high, story is what makes ads that people feel compelled to share. According to research, 92 per cent of consumers trust “earned” media - such as word-of-mouth messages or recommendations from friends and family - more than all other types of advertising.

In this spot for the LA Dodgers, Dodgers hall of famer, Kenny Landreaux, talks about sportsmanship, athletes who are nice guys and what it takes to be a strong competitor.

Click here to watch more clips.

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Award-winning Site For Good Virus
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CREATIVE DIRECTION • BRANDING • SITE DESIGN & BUILD • MARKETING • PRODUCTION MANAGEMENT

Good Virus is a transmedia site I built to support the feature length documentary film, Kindness Is Contagious, a film about being nice and the benefits of being nice, narrated by Catherine Ryan Hyde, best-selling author of the book (and film) Pay It Forward.

Good Virus encompasses a series of feel-good short films, website, book and feature-length documentary Kindness Is Contagious. It's all about promoting cooperation and the benefits of being nice. We profile cutting-edge scientists and authors from Berkeley to Harvard and everywhere in between as well as real life people whose lives illustrate their incredible discovery:

That nice guys actually finish FIRST!

In December, I will be speaking at Stanford University about Kindness as a tool to achieve success. Afterwards I will be screening the film. More HERE.

Click here to learn how a little kindness and generosity can help you live a happier, healthier, wealthier, longer and more fulfilling life.

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  • Award-winning design for the film Good Virus, Kindness Is Contagious, a feel-good documentary, narrated by Catherine Ryan Hyde, the best selling author of the novel (and film) Pay It Forward, all about being nice and the benefits of being nice.
  • Award-winning design for the film Good Virus, Kindness Is Contagious, a feel-good documentary, narrated by Catherine Ryan Hyde, the best selling author of the novel (and film) Pay It Forward, all about being nice and the benefits of being nice.
  • Award-winning design for the film Good Virus, Kindness Is Contagious, a feel-good documentary, narrated by Catherine Ryan Hyde, the best selling author of the novel (and film) Pay It Forward, all about being nice and the benefits of being nice.
  • Award-winning design for the film Good Virus, Kindness Is Contagious, a feel-good documentary, narrated by Catherine Ryan Hyde, the best selling author of the novel (and film) Pay It Forward, all about being nice and the benefits of being nice.
  • Award-winning design for the film Good Virus, Kindness Is Contagious, a feel-good documentary, narrated by Catherine Ryan Hyde, the best selling author of the novel (and film) Pay It Forward, all about being nice and the benefits of being nice.
  • Award-winning design for the film Good Virus, Kindness Is Contagious, a feel-good documentary, narrated by Catherine Ryan Hyde, the best selling author of the novel (and film) Pay It Forward, all about being nice and the benefits of being nice.
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CREATIVE DIRECTION • BRANDING • PUBLISHING

About a year ago, I was reading a magazine article about James Fowler and his research concerning the viral nature of kindness. He demonstrated that if you are kind to one person, they will be kind to four other people, and that each of those four people will be kind to four more people, and so on and so on... So to kick off the epidemic, I have assembled a collection of photos and stories of people we interviewed in search of the "Good Virus".

We asked each of them one question: What is the nicest thing that anyone has done for you?

The photographs are especially interesting because of the pronounced "glow" the people we interviewed exhibited after they talked about kindness. This "glow" is what the "Good Virus" is all about. Click here to learn more.

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Award-winning Site For Good Virus
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CREATIVE DIRECTION • BRANDING • SITE DESIGN & BUILD • MARKETING • PRODUCTION MANAGEMENT

We are stamping ones and fives with “THIS MONEY HAS BEEN USED FOR GOOD”. The idea is to use this money for charitable donations. We want to see if the Good Virus effect plays out with money. We’re thinking that if say we give a few dollars to someone who needs food. Then once the money is in circulation, perhaps the next person who gets the bill will read the message and be inspired to spend it on a good cause too, and so on and so on… Click here to learn more.

Good Money at Fast Company

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CREATIVE DIRECTION • CINEMATOGRAPHY • COPYWRITING • PRODUCTION MANAGEMENT

Kindness Is Contagious is a film about being nice and the benefits of being nice, narrated by Catherine Ryan Hyde, best-selling author of the book (and film) Pay It Forward.

Click here to learn more.

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CREATIVE DIRECTION • CINEMATOGRAPHY • COPYWRITING • PRODUCTION MANAGEMENT

My job is to help persuade people to buy a certain product or use a certain service. I am a psychological mercenary. Some people may even find it shocking that many ad agencies don't alway use or love the products that they promote. I don't have that problem. It is important to me to belive in the people I work with. I feel extrodinarily lucky to have clients like Coachart that do something that I fundamentally believe in and is fundamentally good for the world too.

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CREATIVE DIRECTION • CINEMATOGRAPHY • COPYWRITING • PRODUCTION MANAGEMENT

With over 20 years of experience marketing fortune 500 companies and major brands, I set up The Bureau of Small Projects to leverage my expertise and relationships to do quality website design, print collateral and video that enable non-profits to increase donations and small socially concious businesses like Verango Solar to improve sales and grow their customer base.

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Award-winning Site For Voices
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CREATIVE DIRECTION • BRANDING • SITE DESIGN & BUILD • MARKETING • PRODUCTION MANAGEMENT

Having produced many documentary films, I know first hand how to develop the sophisticated tools that build community, harvest email addresses, entice distributors, sell promotional material and digital downloads.

Voices is a feature length documentary that features the stark and intimate portraits of three very different individuals and their struggle with severe mental illness in America. The challenge here was to create a compelling platform that balances the commercial needs of marketing a film and simultaiously highlights the severity of the issue and the deeper message.

www.voicesdocumentary.com

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Award-winning Site For Writer Director Julie Hebert
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CREATIVE DIRECTION • BRANDING • SITE DESIGN & BUILD • PRODUCTION MANAGEMENT

Peabody Award Winning Writer/Director Julie Hébert wanted a highly personal site that reflected her creative life as a theater director and playwright. To achieve the look she was going for, I photographed a series of artifacts that she has collected and put on display in her home. Aditionally we hand-craferd a digital "Cornell Box" that allows you to rearange them onscreen in real time and peek behind for an additional level of navigation.

Julie writes for the upcoming American Crime (ABC), Boss (Starz) The Good Wife (CBS), Blue Bloods (CBS), Numb3rs (CBS), Rizzoli & Isles (TNT), Nashville (ABC) and many more "A List" series.

www.juliehebert.com

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Award-winning Site For Imagista
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CREATIVE DIRECTION • BRANDING • SITE DESIGN & BUILD • MARKETING • PRODUCTION MANAGEMENT

Having began my career as a photographer in Paris, I was delighted when visionary fashionista, Michael Williams, invited me to become Creative Director for his NYC fashion magazing Imagista. Imagista is committed to discovering, developing, and presenting creatively-driven, and exclusive content across a multitude of genres. In addition to the design, The Bureau Of Small Projects is building the massive database that securely hosts the imagery the of top international photographers, artist and filmmakers featured on the site.

www.theimagista.com

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CREATIVE DIRECTION • CINEMATOGRAPHY • COPYWRITING • PRODUCTION MANAGEMENT

This project is a funny one. I put an ad on craigslist asking people if they wanted to sell their soul (on TV) and let my team film it. Lines formed around the block (it was LA after all). It was the dark precurser to Kindness Is Contagious for 2 reasons. 1) It had the same intent as Kindness Is Contagious. To demostrate that selfisness and greed are not a good path to success. 2) It caused me to reframe my creative process from a critical process to a solution oriented process. I now make what I call do-umentataries rather than documentaries because I find that most documentaries draw attention to causes and criticise the status quo (both of which are important) but offer little in the relm of solutions. I want to offer solutions.

I eventually pulled this film from distribution because it was misunderstood and I didn't want it to cloud the good aura of Kindness Is Contagious. But for a good laugh, Click here and read the comments.

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Award-winning photography for Cointreau
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PHOTOGRAPHY

I create a lot of the imagery used in my work and often am hired by agencies as the principal photographer. My photography has been featured in Communication Arts, Graphis, Photo District News and many other publications. I have shot for award winning ad agencies like Publicis, Foote, Cone and Belding, DDB and BBDO and top tier magazines like Discover, Fast Company, Sports Illustrated, Time, Bloomberg and W.