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CREATIVE DIRECTION • CINEMATOGRAPHY • COPYWRITING • PRODUCTION MANAGEMENT

In this spot for the LA Dodgers, Dodgers hall of famer, Kenny Landreaux, talks about sportsmanship, athletes who are nice guys and what it takes to be a strong competitor.

We love the documentary format, longer-form video that breaks the conventions of the traditional 30-second television spot defing audiences’ short attention spans with content they’ll keep watching. With competition for consumer attention at an all-time high, story is what makes ads that people feel compelled to share. According to research, 92 per cent of consumers trust “earned” media - such as word-of-mouth messages or recommendations from friends and family - more than all other types of advertising.

Click here to watch more clips.

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Award-winning Site For CoachArt
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CREATIVE DIRECTION • BRANDING • SITE DESIGN & BUILD • MARKETING • PRODUCTION MANAGEMENT

CoachArt is a non-profit organization dedicated to improving the lives of children with chronic illness by providing free arts and athletics lessons.

CoachArt was founded in 2000 by Zander Lurie and Leah Bernthal, in memory of Zander’s father, Dr. Arthur Lurie, a cardiac surgeon who recognized the need for long-term support and enrichment amongst the pediatric patient population. The organization was incorporated as a 501(c)3 in 2001. In 2002, CoachArt launched as a pilot program at Children’s Hospital Los Angeles, enrolling 50 patients in free arts and athletics lessons. Today, CoachArt offers high-quality arts and athletics activities to over 2,000 children.

www.coachart.org

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Award-winning Site For CoachArt
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CREATIVE DIRECTION • BRANDING • SITE DESIGN & BUILD • PRODUCTION MANAGEMENT

Wondergang is a start-up fashion brand based in The LA Fashion District. We found an affordable e-commerce website solution to help them through the challenging initial phase of launching their clothing line. Los Angeles web design is distinctively different from other metropolitan centers and Wondergang wanted a distinctly LA look and feel for their brand.

www.wondergang.com

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Award-winning Site For CCAA
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CREATIVE DIRECTION • BRANDING • SITE DESIGN & BUILD • MARKETING • PRODUCTION MANAGEMENT

Our team built the microsite “Do You Think I’m A Joke” for The Canadian Centre for Abuse Awareness. “Do You Think I’m A Joke” features a number of music and film industry stars such as, Cedric The Entertainer, Slash, Julian Lennon, Jeff Goldblum and many more, who share the desire to change the impact of bullying in our communities and within our schools. A film about the making of this project will also be made and distributed with proceeds of both the song and the video going to AbuseHurts.com to further assist with its anti-bullying activities and services.

www.doyouthinkimajoke.org

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Award-winning Site For Everyonemattersday
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CREATIVE DIRECTION • BRANDING • SITE DESIGN & BUILD • MARKETING • PRODUCTION MANAGEMENT

Join Hugh Jackman, Ellen DeGeneres, His Holiness the Dalai Lama, Sir Paul McCartney, Daniel Craig, Natalie Portman, Dame Judi Dench, Archbishop Desmond Tutu - and global citizens around the world - in our new campaign. Everyone Matters Day is a big-tent awareness and call-to-action campaign involving leading organizations and celebrities - and all of us! - with a collective message to judge others less, see the humanity in everyone, and emphasize that everyone has the right to be exactly who they are.

www.everyonemattersday.com

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Award-winning Site For Good Virus
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CREATIVE DIRECTION • BRANDING • SITE DESIGN & BUILD • MARKETING • PRODUCTION MANAGEMENT

Good Virus is the site for the acclaimed documentary film Kindness Is Contagious, a film about being nice and the benefits of being nice, narrated by Catherine Ryan Hyde, best-selling author of the book (and film) Pay It Forward.

www.goodvirus.org

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  • Award-winning design for the film Good Virus, Kindness Is Contagious, a feel-good documentary, narrated by Catherine Ryan Hyde, the best selling author of the novel (and film) Pay It Forward, all about being nice and the benefits of being nice.
  • Award-winning design for the film Good Virus, Kindness Is Contagious, a feel-good documentary, narrated by Catherine Ryan Hyde, the best selling author of the novel (and film) Pay It Forward, all about being nice and the benefits of being nice.
  • Award-winning design for the film Good Virus, Kindness Is Contagious, a feel-good documentary, narrated by Catherine Ryan Hyde, the best selling author of the novel (and film) Pay It Forward, all about being nice and the benefits of being nice.
  • Award-winning design for the film Good Virus, Kindness Is Contagious, a feel-good documentary, narrated by Catherine Ryan Hyde, the best selling author of the novel (and film) Pay It Forward, all about being nice and the benefits of being nice.
  • Award-winning design for the film Good Virus, Kindness Is Contagious, a feel-good documentary, narrated by Catherine Ryan Hyde, the best selling author of the novel (and film) Pay It Forward, all about being nice and the benefits of being nice.
  • Award-winning design for the film Good Virus, Kindness Is Contagious, a feel-good documentary, narrated by Catherine Ryan Hyde, the best selling author of the novel (and film) Pay It Forward, all about being nice and the benefits of being nice.
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CREATIVE DIRECTION • BRANDING • SITE DESIGN & BUILD • FILM • PUBLISHING

Good Virus is a transmedia project that encompasses a series of feel-good short films, website, book and feature-length documentary narrated by Catherine Ryan Hyde, the best selling author of the novel (and film) Pay It Forward. It's all about being nice and the benefits of being nice. We profile cutting-edge scientists and authors from Berkeley to Harvard and everywhere in between as well as real life people whose lives illustrate their incredible discovery:

That nice guys actually finish FIRST!

Click on the image and use the arrows to access project. Click here to learn how a little kindness and generosity can help you live a happier, healthier, wealthier, longer and more fulfilling life.

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CREATIVE DIRECTION • CINEMATOGRAPHY • COPYWRITING • PRODUCTION MANAGEMENT

Our job is to help persuade people to buy a certain product or use a certain service. We are psychological mercenaries. Some people may even find it shocking that ad agencies don't alway use or love the products that they promote. We are lucky to have clients like Coachart that do something that we fundamentally believe in and is fundamentally good for the world too.

Click here to watch more clips.

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Award-winning design for My Icon
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CREATIVE DIRECTION • BRANDING • DESIGN & ARTWORK • PUBLISHING

The dictionary defines an icon as: 1) a representation of some sacred personage, as Christ or a saint or angel, painted usually on a wood surface and venerated itself as sacred. 2) an object of uncritical devotion. I borrowed from the first to illustrate the second. My Icon is a young adult brand of women's clothing that seeks to empower young women to realize their dreams through fashion.

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  • david_gaz_nature_artificiAward-winning design for Nature Artificielle, sponsored by the Fondation Electricite De Franceelle_1
  • Award-winning design for Nature Artificielle, sponsored by the Fondation Electricite De France
  • Award-winning design for Nature Artificielle, sponsored by the Fondation Electricite De France
  • david_gaz_nature_artificiellAward-winning design for Nature Artificielle, sponsored by the Fondation Electricite De Francee_4
  • david_gaz_nature_artificAward-winning design for Nature Artificielle, sponsored by the Fondation Electricite De Franceielle_5
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CREATIVE DIRECTION • BRANDING • DESIGN & ARTWORK • PUBLISHING

Nature Artificielle was sponsored by the Fondation Electricite De France, the French equivalent of PG&E, with artists who use electricity in their work. Exhibit design is like creating a mini corporate identity package. You design a logo, look and feel for the show and apply across posters, catalogs, invitations, micro-sites and eBlasts. Like branding a company, the look of an exhibit must communicate the promise to your customers. I’ve designed large exhibits at world class cultural institutions such as La Louvre, Le Musee d’Art Moderne and Le Centre Georges Pompidou. Click on the image and use the arrows to access project.

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  • Award-winning catalog design for conceptual artist Ange Leicca
  • Award-winning catalog design for conceptual artist Ange Leicca
  • Award-winning catalog design for conceptual artist Ange Leicca
  • Award-winning catalog design for conceptual artist Ange Leicca
  • Award-winning catalog design for conceptual artist Ange Leicca
  • Award-winning catalog design for conceptual artist Ange Leicca
  • Award-winning catalog design for conceptual artist Ange Leicca
  • Award-winning catalog design for conceptual artist Ange Leicca
  • Award-winning catalog design for conceptual artist Ange Leicca
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CREATIVE DIRECTION • BRANDING • DESIGN & ARTWORK • PUBLISHING

Artist Ange Leicca's work is all about juxtaposition and conflict. Following his lead, we printed the text on translucent vellum so that the letters literally were in conflict with themselves. Additionally, we took the photographs and switched the CMYK plates so that the colors had the same surreal incongruity as the artist's work. Click on the image and use the arrows to access project.

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  • Award-winning annual report for Applied Materials
  • Award-winning annual report for Applied Materials
  • david_gaz_applied_materiaAward-winning annual report for Applied Materialsls_3
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CREATIVE DIRECTION • PHOTOGRAPHY • DESIGN & ARTWORK • PUBLISHING

This is an annual report for Applied Materials, the people that make the machines that make the computers. This project set the bar high for innovation with the theme "The Geometry Of Dreams". We combined experimental photographic techniques with 8 color printing to illustrate the surreal landscape of the imagination. Click on the image and use the arrows to access project.

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Award-winning photography for Cointreau
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PHOTOGRAPHY

David uses a lot of his own imagery in his projects and often is hired as the principal photographer. His work has been featured in Communication Arts, Graphis and Photo District News. David has shot for Publicis, Foote, Cone and Belding, DDB and BBDO. Additionally, he has shot for Discover Magazine, Fast Company, Sports Illustrated, Time Inc., Bloomberg, W and many other major publications.